I just got done reading part 1 of an incredible 3 part “manifesto” by Sylvie Fortin that exposes the stupidity of the underhanded tricks and short-sighted tactics being used by some in the “internet marketing” community.

While she is NOT going to be making any friends with a few “top marketers” (and she may actually lose a few clients because of this), the things she has said in this shocking expose have needed to be said for a while.

And it is not just the marketers she is going after… She unloads on customers “sins” as well.

BUT… I’m going to warn you, she doesn’t pull any punches AND she uses some VERY strong language. And if you are guilty of any of these “sins” (as either a marketer OR a customer) you ARE going to be offended, insulted, cussed at and called names.

For example here is just a short excerpt of what to expect…

Example 1 - Sylvie beating up dumb marketers…

First, there’s Bullsh!t Scarcity. These are scarcity tactics specifically for digital products and they are done in such a way that your customers know full well that it is bullsh!t. Even if MOST of your customers are fooled by it, there is always a certain percentage of people who know full well that you are bullsh!tting them and if you are so deluded that you think they will keep it to themselves, and no one will tell anyone what a bullsh!tter you are, then you don’t deserve to wear the Internet Marketer badge of honor!

Secondly, there’s Real Scarcity Real Scarcity is when you actually keep your word and only sell a specific digital product for a very limited time, and you never sell it again… EVER.

In other words, you’re not a liar, you’re just an idiot. I’ll get into why you’re an idiot for doing this shortly.

Example 2 - Sylvie exposing consumer stupidity…

Also reported by MarketingCharts.com: Respondents cited various non-permission-based reasons for hitting the spam button:

• “The email was not of interest to me” (41%).
• “I receive too much email from the sender” (25%).
• “I receive too much email from all senders” (20%).

Excuse me? If you believe any of these things are good reasons to click the “report spam” button, then you’re either an idiot or an a$$hole. Take your pick. That last one really pisses me off. 20% of people click the “report spam” button, which punishes one marketer, because a whole bunch of actual spammers are sending too much spam? Aarrgghh! OK, enough about this. Makes me too mad.

(Profanity edited out by me. She doesn’t use the “!” or “$” symbols I used…)

You’ve got to get this, read it and apply it in your own business. (And its free.)

http://www.ConversionDoctor.com/rec/im-sins.html

Popularity: 20% [?]

The response to the recording of my 2 hour Conversion Rate Optimization webinar has been tremendous.

You can watch it here:

http://www.UltimateConversionBooster.com/webinar.htm

But I need a favor…

In a couple of days I’m going to be taking the recording down because I’m turning it into a physical product on DVD. (Yep, the content was THAT good!)

Of course I need testimonials to help me sell the product. So I’d like to ask you a favor…

Can you watch the video (while it’s still free) and send me your feedback or a testimonial? (Just post a comment on this blog post.)

http://www.UltimateConversionBooster.com/webinar.htm

Thanks

Eric Graham,
“The Conversion Doctor”

PS – If I wind up using your testimonial I’ll even send you a free copy of the DVD when it is produced!

http://www.UltimateConversionBooster.com/webinar.htm

Popularity: 29% [?]

WOW! The feedback I am getting from tonight’s SOLD OUT Ultimate Conversion Booster webinar has been fantastic!

But if you were not able to attend, no problem… I made sure to record the entire thing for you.

So even if you missed it you can view the entire webinar video at the link below.

http://www.UltimateConversionBooster.com/webinar.htm

But because I’m turning the webinar into a paid product (yes… the content was THAT good) I’m not sure how long I’m going to leave the free recordings on my server.

So you’d better go watch the recording while you can!

Happy testing!

Eric Graham,
“The Conversion Doctor”

PS – That replay link again is:
http://www.UltimateConversionBooster.com/webinar.htm

Popularity: 44% [?]

I should have blogged about this a month or so ago, but things have been so crazy and busy that I just have not been able to get to it yet but…

At Armand Morin’s most recent Big Seminar I got quite a surprise.

While sitting up in my room between speakers, answering emails from a couple of my email coaching clients I got a call on my private cell phone (the one that only a HANDFUL of A-List marketers have) from George Callens (George is Armand’s Operations Manager and all-around right hand man.)

George said, “Armand needs to see you RIGHT NOW!”

Of course my first thought was, “Shoot… What the heck did I do?”

After all I was out pretty late the night before with Craig Perrine and a few others and at times we can get a bit rowdy and “politically incorrect”. Perhaps a seminar attendee had been offended by one of our rants about “those stupid, lazy AOL users who just hit the ‘This is Spam’ button instead of the unsubscribe link in emails.”

But, in trouble or not I figured I needed to head down right away and see what Armand wanted to talk to me about.

In the elevator on the way down I ran into my buddy Stu McLaren (who was speaking at the event) and I actually joked with him about what Armand wanted. I said, “Wouldn’t it be great if Armand was going to tell me that one of the speakers got sick and he needs me to go on stage.” We had a good laugh about it.

You see for an internet marketing speaker, getting invited by Armand to speak at the Big Seminar is the equivalent of a baseball player getting called up to the major leagues. Armand literally gets bombarded by requests form speaker and marketers to speak at the Big Seminar, because they all know that 90 minutes on his stage can not only produce a very big payday, but if they do good it can propel their marketing and speaking career into orbit.

Well… When I got downstairs and found Armand sure enough the first words out of his mouth were, “Dude, can you speak tomorrow?”

To which I responded (about a half second later), “Absolutely.”

Of course I followed that with…. “I’m not being ‘punked’ here, right?”

After a few assurances from Armand that the offer was indeed real he explained that Stephen Pierce was not going to be able to make it to Atlanta to speak due to a “slight misunderstanding” with Tony Robbins.

Stephen was actually being sued by Tony so he had to pull out from speaking at the Big Seminar at the very last minute.

That opened up a spot in the lineup, and Armand told me my name was the first one he thought of to take Stephen’s place.

So, instead of hanging out and networking with my buddies and clients like I had planned, I spent most of the night working on my presentation. (Fortunately I’ve been doing a TON of speaking this year and had a presentation ready to go, but because this was the “Big Seminar” I did quite a bit of tweaking and refining to make sure everything was perfect!)

Well, the next morning on very short notice and about 2 hours of sleep I walked onto the stage and delivered (what I think was) the most power packed, content rich presentation I’ve given to date.

Here are a few actual comments audience members left on Twitter about my presentation…

But, if you missed the Big Seminar don’t despair… After continual and persistent requests (okay… downright badgering) from many of my friends and clients who missed the presentation, I’ve decided to do an encore performance via webinar tomorrow night.

http://www.UltimateConversionBooster.com/thanks.htm

The 90 minute webinar will be at 8:00 pm Eastern, so mark your calendar and lock in your limited spot right now by clicking the link below…

http://www.UltimateConversionBooster.com/thanks.htm

I’ll see YOU on the webinar!

Eric

Popularity: 42% [?]

Several of my best friends and over a DOZEN top marketers (like Armand Morin, Stu McLaren, Michel Fortin, Stephen Pierce, Matt Bacak, Russell Brunson, Joel Comm, Mike Stewart, Craig Perrine, Ray Edwards, Tom Hua, Bret McFall) are getting together to raise money for a wonderful cause.

(And no… This is NOT some kind of stealth affiliate promotion, or pitchfest there is no “hidden continuity”, I’m not making a dime recommending this.)

The cause is called World Teacher Aid, and it helps to educate underprivileged kids in 3rd world countries.

See -> http://www.TimetoGiveback.org

To help raise money they are putting together a very special training call.

It’s called, “How To Go From Zero to 10K A Month Days In 90 Days!”

While helping the children, on this 100% content call you’ll get hear practical, actionable steps to take your business to the $10k per month mark in the next 90 days.

It would be worth attending to listen to any 1 of the speakers… but getting access to all these brilliant marketers at the same time is going to be phenomenal!

But, Armand explains it much better than I can.

Just watch this short video he’s put together for you.

http://www.TimetoGiveback.org

Happy Giving (and Earning),

Eric

P.S. Even if you can’t make the call, Armand is going to record it for you.

The call happens soon so click the link below right now and join in.

http://www.TimetoGiveback.org

Popularity: 59% [?]